Car advertising tips
Read our guide on how to create a successful advert. Getting it right first time could be the difference between making a quick sale and having to wait patiently for interest to develop.
Our guide covers:-
What to include in your advert:
- 1) Full Make and Model of car
- Enter the full car type, for example, "2007 Ford Focus ST-2 Orange Hatchback"
- 2) Year and registration letter
- 2003/53 or 1999/T
- 3) Mileage
- Mileage is an important consideration for most buyers, ensure you include accurate mileage
- 4) Specific colour
- Whilst the manufacturer's colour may be useful, it's important you state a precise colour
- 5) Tax
- You should state if vehicle is currently TAX'ed or if registered with a SORN
- 6) M.O.T.
- State when the vehicle's current M.O.T. expires
- 7) Service history
- If full service history has been maintained, state this, otherwise describe recorded service history
- 8) Number of owners
- Buyers are often interested to learn how many previous owners have owned the vehicle, fewer owners could hlelp promote a quick sale
- 9) Features
- Detail the vehicle's features and options, as well as any modifications
- 10) Asking price
- Consider your asking price carefully by reseaching your vehicle's current market value against similar vehicles for sale and using online valuation services (see useful links)
Glass's - UK's leading used car valuations- 11) Reason for sale
- Provide a short, honest, explaination for selling the vehicle to reassure a potential buyer
- 12) Photos
- First impressions count, so ensure you include well photographed images of your vehicle to create a good first impression. Remember to remove your registration number, if visible, from any photos
Pixlr - FREE Photo editing services (Pixlr Editor) (Pixlr Express)
What not to include in your advert:
- 1) Assumptions - let buyers form their own opinions
- 2) Vague comments and phrases
- 3) Anything you know to be dishonest or factually incorrect
- 4) Photos from other vehicles or illustrations of the vehicle
- 5) Anything that miss-represents the sale
- 6) Personal information should not be included in the title or description fields
Summary title and full description:
- 1) Attract interest by keeping the wording short and including only essential information
- 2) Too little information however, can frustrate buyers and potentially discourage them
- 3) Draw out your vehicle's selling features but avoid use of capitals which make text difficult to read
Useful links:
- Glass's - UK's leading used car valuations
- Pixlr - FREE Photo editing services (Pixlr Editor) (Pixlr Express)
Rate this page: 




Avg Rating: ![]()
132 Ratings (Avg 2.99)
- Last updated:
- Send feedback about this page or submit an idea
- Keywords:


